A little over a week ago, USA TODAY Sports created a new site called For the Win (FTW) that is aimed at covering the quirkier side of sports; the smaller stories that have a popular culture twist. The site features shorter, more blog-gish post. For example, there is a story about Michael Jordan's weekend wedding, a Chewbacca baseball jersey and a 500-yard, two-minute long golf drive. Check it out: http://ftw.usatoday.com/ .
- Adam Gutekunst
These kind of stories are out there all the time, but it's cool to see them consolidated into one place. I feel like there's probably a large group of sports fans who are very interested in these quirky stories, and I could even see sports talk radio show hosts frequenting this site to get discussion topics for their shows. I think it's pretty innovative of USA Today to come up with something like this, and I would guess that they'll have success with it.
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