Inappropriate Promo?

WITI, the FOX affliate in Milwaukee, is taking some heat for what was supossed to be a friendly promo for its morning news.

http://www.mediabistro.com/tvspy/witi-criticized-for-promo-showing-reporter-dancing-at-scene-of-fatal-fire_b87164

"The promo, which is of WITI‘s morning anchors and reporters doing the “Dougie,” includes one clip of reporter Angelica Duria dancing at the scene of her live shot Friday. The problem? She was reporting from the scene of a fire that resulted in the death of three children. (Watch the promo online here; WITI’s video player does not allow embedding.)"

“We have been working to make parts of FOX 6 Wake Up more fun and spontaneous — especially near the end of the show as we transition into ‘Real Milwaukee.’ We have tried to involve all of the crew and staff,” WITI general manager Chuck Steinmetz said in a statement. “While I personally received multiple positive comments from viewers about the segment — one person specifically thanking us for getting their day off to a fun start before going to work — we never intended to offend anyone. If we did we certainly apologize.”

How does this happen? Not enough communication between new and promo departments? Or worse, no one asked the question about the circumstances.  Any lessons for journalism students as you embark on a career? The camera is always rolling.